Alloy
Active
AI-powered identity and fraud prevention platform for banks, credit unions and fintechs.
Alloy provides an identity decisioning platform that helps financial institutions verify identities, prevent fraud, and manage onboarding and compliance workflows.
Positioning
Identity decisioning platform for financial services
Key facts
- HQ location
- New York, NY, USA
- Founded
- 2015
- Employee range
- 201-500 (~310)
- Funding stage
- Series C Plus
- Company type
- Private (Private)
- Pricing model
- Subscription (Enterprise SaaS subscription)
- Last updated
- Jun 21, 2026
Revenue estimate
Unknown
Valuation estimate
$1.55B
Investments
$211M total (Series C led by Lightspeed, Bessemer)
Target customers
Banks, credit unions, fintech companies, financial institutions
Key competitors
Persona, Socure, Sardine, Stripe Identity
Known customers
800+ financial institutions and fintechs; named customer logos not fully enumerated publicly
Classification (raw research text)
- Core focus
- Identity verification and fraud prevention
- Core industry
- Fintech
- Core category
- Identity decisioning / fraud prevention platform
Shown verbatim from the research spreadsheet — deriving structured segment/industry tags from this text is a future phase.
Attribute breakdown
- AI Workflows Secondary feature
- AI Automation / Business Process Automation Primary focus
- Agent Builder / Agent Configuration Secondary feature
- System / API Integration Primary focus
- AI / LLM Data Pipeline Secondary feature
- Traditional Machine Learning Primary focus
- AI Security / Guardrails Secondary feature
- Data Privacy / PII / Confidential AI Secondary feature
- AI Governance / Policy Management Secondary feature
- AI Risk / Compliance Primary focus
- AI Asset Inventory / Model Registry Secondary feature
- Human-in-the-Loop Review / Feedback Secondary feature
- Analytics / BI / Decision Intelligence Secondary feature
- Enterprise App / Internal Tool Builder Secondary feature
- Vertical-Specific AI Primary focus
Show all 32 attributes
- AI Workflows Secondary feature
- AI Automation / Business Process Automation Primary focus
- AI Fine-tuning / Custom Model Training Not emphasized
- Agent Builder / Agent Configuration Secondary feature
- Multi-agent Orchestration / Runtime Not emphasized
- System / API Integration Primary focus
- Prompt Management / Prompt Engineering Not emphasized
- Retrieval-Augmented Generation Not emphasized
- Graph RAG / Knowledge Graph Retrieval Not emphasized
- Enterprise Search / Knowledge Management Not emphasized
- AI / LLM Data Pipeline Secondary feature
- Document AI / Document Processing Not emphasized
- Model Deployment / Inference Infrastructure Not emphasized
- Traditional Machine Learning Primary focus
- AI Quality Assurance / LLM Evaluation Not emphasized
- AI Observability / Monitoring Not emphasized
- AI Security / Guardrails Secondary feature
- Data Privacy / PII / Confidential AI Secondary feature
- AI Governance / Policy Management Secondary feature
- AI Risk / Compliance Primary focus
- AI Asset Inventory / Model Registry Secondary feature
- Human-in-the-Loop Review / Feedback Secondary feature
- Call Transcription / Speech-to-Text Data Capture Not emphasized
- Conversation Intelligence / Speech Analytics Not emphasized
- Text Chatbots / Conversational Assistants Not emphasized
- Voice AI Agents Not emphasized
- Voice Infrastructure / STT / TTS Not emphasized
- AI for Customer Experience / Support Automation Not emphasized
- Sales / Revenue Intelligence Not emphasized
- Analytics / BI / Decision Intelligence Secondary feature
- Enterprise App / Internal Tool Builder Secondary feature
- Vertical-Specific AI Primary focus