AI MARKET MAP

Apollo

https://www.apollo.io/ Research Team Data
Active

Sales intelligence and engagement platform for prospecting and pipeline generation.

Sales intelligence and engagement platform providing a large B2B contact database, enrichment, and outbound automation.

Positioning

Find the right buyers, close more deals

Key facts

HQ location
San Francisco, CA, USA
Founded
2015
Employee range
201-500 (450-750)
Funding stage
Series C Plus
Company type
Private (Private)
Pricing model
Freemium Subscription Usage Based (Freemium and tiered per-user SaaS plans; usage/credit components)
Last updated
Jun 21, 2026

Revenue estimate

Unknown

Valuation estimate

$1.6B

Investments

$251M total (Series D $100M led by Bain Capital Ventures)

Target customers

SDRs, AEs, RevOps, and marketing teams

Key competitors

ZoomInfo, Cognism, Lusha, Seamless.AI

Known customers

Stripe, Rippling, Gong, Snowflake

Classification (raw research text)

Core focus
Sales workflow automation
Core industry
Sales technology
Core category
Sales intelligence / sales engagement

Shown verbatim from the research spreadsheet — deriving structured segment/industry tags from this text is a future phase.

Attribute breakdown

  • AI Workflows Secondary feature
  • AI Automation / Business Process Automation Secondary feature
  • Agent Builder / Agent Configuration Secondary feature
  • System / API Integration Primary focus
  • Prompt Management / Prompt Engineering Secondary feature
  • AI / LLM Data Pipeline Secondary feature
  • Traditional Machine Learning Secondary feature
  • Human-in-the-Loop Review / Feedback Secondary feature
  • Conversation Intelligence / Speech Analytics Secondary feature
  • Text Chatbots / Conversational Assistants Secondary feature
  • Sales / Revenue Intelligence Primary focus
  • Analytics / BI / Decision Intelligence Secondary feature
  • Vertical-Specific AI Primary focus
Show all 32 attributes
  • AI Workflows Secondary feature
  • AI Automation / Business Process Automation Secondary feature
  • AI Fine-tuning / Custom Model Training Not emphasized
  • Agent Builder / Agent Configuration Secondary feature
  • Multi-agent Orchestration / Runtime Not emphasized
  • System / API Integration Primary focus
  • Prompt Management / Prompt Engineering Secondary feature
  • Retrieval-Augmented Generation Not emphasized
  • Graph RAG / Knowledge Graph Retrieval Not emphasized
  • Enterprise Search / Knowledge Management Not emphasized
  • AI / LLM Data Pipeline Secondary feature
  • Document AI / Document Processing Not emphasized
  • Model Deployment / Inference Infrastructure Not emphasized
  • Traditional Machine Learning Secondary feature
  • AI Quality Assurance / LLM Evaluation Not emphasized
  • AI Observability / Monitoring Not emphasized
  • AI Security / Guardrails Not emphasized
  • Data Privacy / PII / Confidential AI Not emphasized
  • AI Governance / Policy Management Not emphasized
  • AI Risk / Compliance Not emphasized
  • AI Asset Inventory / Model Registry Not emphasized
  • Human-in-the-Loop Review / Feedback Secondary feature
  • Call Transcription / Speech-to-Text Data Capture Not emphasized
  • Conversation Intelligence / Speech Analytics Secondary feature
  • Text Chatbots / Conversational Assistants Secondary feature
  • Voice AI Agents Not emphasized
  • Voice Infrastructure / STT / TTS Not emphasized
  • AI for Customer Experience / Support Automation Not emphasized
  • Sales / Revenue Intelligence Primary focus
  • Analytics / BI / Decision Intelligence Secondary feature
  • Enterprise App / Internal Tool Builder Not emphasized
  • Vertical-Specific AI Primary focus