Whop
Marketplace and commerce infrastructure for digital products, memberships, and creator-led businesses, with software tooling for payments, affiliates, and app integrations.
Company profile
Overview
Whop is a marketplace and platform for creators and businesses to sell digital products, memberships, and related services.
Whop provides a marketplace for digital goods and services and tooling for sellers to run businesses through its platform. The site and privacy policy describe payments, memberships, affiliate programs, and other commerce functionality for buyers and sellers. It also exposes developer-facing APIs and CLI tooling for building and managing Whop apps. The delivery model appears to combine hosted software with marketplace infrastructure rather than custom services.
At a glance
Key facts
- HQ location
- Brooklyn, New York, United States
- Founded
- 2019
- Employee range
- 51-200Approximately 51-200 employees based on current public company-profile indicators
- Funding stage
- Series A
- Company type
- Private
- Pricing model
- UnknownPublic pricing is not clearly evidenced from the reviewed sources; platform access appears to be subscription- or usage-dependent for some products, with enterprise-style quote-based components possible.
Business context
Financials
- Investments
- Whop raised a $17M Series A in 2023 to expand its creator-economy commerce platform.
Market context
Relationships
- Target customers
- Creators, digital product sellers, membership communities, and online businesses that need a hosted commerce and marketplace platform.
- Key competitors
- Gumroad, Shopify, Patreon, Stan Store, Kajabi
Source context
Classification (raw research text)
- Core focus
- Digital goods and membership commerce platform
- Core industry
- general-purpose
- Core category
- creator commerce platform
Shown verbatim from the research spreadsheet — deriving structured industry tags from this text is a future phase.
Market taxonomy