Zapier

Research Team Data Published

AI workflow and agent orchestration platform

zapier.com Updated

Company profile

Overview

AI orchestration and automation platform for building workflows, AI agents, chatbots and apps across 9,000+ SaaS integrations.

Zapier connects 9,000+ apps through Zaps, Tables, Forms, Interfaces, Chatbots, Agents, Copilot, MCP and SDK tools so users can automate work and give AI agents governed access to business systems.

At a glance

Key facts

HQ location
San Francisco, CA, USA (remote-first)
Founded
2011
Employee range
201-500500-1000
Funding stage
Seed
Company type
Private
Last updated
Pricing model
Custom QuoteFreemiumSubscriptionUsage Based
Freemium/subscription by plan and task usage; enterprise custom pricing

Business context

Financials

Revenue estimate
Unknown / not publicly disclosed
Valuation estimate
Unknown
Investments
$1.4M seed (2012); largely bootstrapped

Market context

Relationships

Target customers
SMBs, enterprises, operations, sales, support, marketing and non-technical automation builders
Key competitors
Make, Workato, Pipedream
Known customers
3M+ businesses (company claim)

Source context

Classification (raw research text)

Core focus
Workflow automation
Core industry
Productivity Software
Core category
AI workflow automation and app integration platform

Shown verbatim from the research spreadsheet — deriving structured industry tags from this text is a future phase.

Market taxonomy

Segments, Industries & Certifications

Segments

AI WorkflowsAI AgentsAI Developer ToolsKnowledge & RAGDocument AIAI Quality & ObservabilityAI Governance & RiskPrimaryCall AnalysisChatbotsAnalytics & BI