Invoca

Founded in 2008.

Invoca was founded in 2008. Public company-history sources describe the business as originating in Santa Barbara before evolving into its current revenue execution and conversation intelligence platform.

Invoca announced a $30 million funding round to expand its phone-call analytics and marketing platform. The round was covered in a public press release titled "Invoca Raises $30 Million to Bring Phone Calls into the Marketing Cloud."

Gregg Johnson joined Invoca as CEO in 2017. Invoca later described him as the leader who helped scale the company beyond $100 million in annual recurring revenue.

Invoca announced that it was joining the Adobe Exchange partner program at the Premier tier. The announcement positioned Invoca as a partner in Adobe's ecosystem rather than as a standalone call-intelligence vendor.

Invoca raised $56 million in new capital, bringing its total financing to $116 million at that time. The company said the financing would support product development and expansion of its partner ecosystem.

Invoca launched Invoca Exchange, a marketplace intended to simplify activation of conversation intelligence across customer-tech stacks. The launch included integrations with major platforms such as Google, Salesforce, Facebook, Adobe, Tealium, and Five9.

Invoca completed its acquisition of DialogTech in May 2021. Invoca later described this as its first acquisition and said it helped the company become the #1 conversation intelligence platform.

Invoca launched Invoca for Sales in May 2021. The company said the product helped contact center teams improve inbound sales conversion through automated quality assurance, agent coaching, and personalized buying experiences.

Invoca announced Lost Sales Recovery, a solution designed to identify and act on missed opportunities from unanswered sales calls. The company also said it had completed its first acquisition and was growing rapidly.

Series F $83M in Jun 2022.

Invoca raised an $83 million Series F round at a $1.1 billion valuation. The company said the capital would support product innovation, international expansion, and acquisitions.

Five9 announced an expanded partnership with Invoca to provide deeper insight into customer journeys. The arrangement enabled Five9 to resell Invoca PreSense and integrate the two companies' capabilities more closely.

Invoca announced a definitive agreement to acquire Symbl.ai. The company said the deal would add agentic AI capabilities across digital, voice, and messaging channels.