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Invoca

https://www.invoca.com/ Research Team Data
Active

AI-powered revenue execution platform connecting marketing, commerce, and contact center teams through call tracking, conversation intelligence and AI agents.

Invoca captures and analyzes phone conversations and buyer-journey context to connect marketing spend, sales outcomes and contact-center activity. Current positioning includes revenue execution, Signal AI, Context Engine, AI Voice Agent and AI Messaging Agent capabilities.

Positioning

AI-powered revenue execution platform for inbound revenue teams

Key facts

HQ location
Santa Barbara, CA, USA
Founded
2008
Employee range
201-500 (~300-400 (LinkedIn says 300+; LinkedIn jobs page shows 386 employees; third-p...)
Funding stage
Bootstrapped
Company type
Private (Private)
Pricing model
Custom Quote Subscription (Quote-based enterprise SaaS tiers)
Last updated
Jun 21, 2026

Revenue estimate

$100M+ ARR (company-reported milestone from FY2022 and later profiles)

Valuation estimate

$1.1B (Series F valuation, Jun 2022)

Investments

$184M disclosed total funding; Series F $83M in Jun 2022

Target customers

B2C enterprises, marketing teams, commerce teams, contact center leaders, multi-location businesses

Key competitors

CallRail, CallTrackingMetrics, CallMiner, NICE, Observe.AI, Cresta

Known customers

Mayo Clinic, Mutual of Omaha, Verizon, U.S. Gold Bureau, Frontier, Nemours Children’s Health

Classification (raw research text)

Core focus
Revenue execution and conversation intelligence
Core industry
Marketing Technology / Contact Centers / CX
Core category
AI call tracking & conversation intelligence platform

Shown verbatim from the research spreadsheet — deriving structured segment/industry tags from this text is a future phase.

Attribute breakdown

  • AI Workflows Secondary feature
  • AI Automation / Business Process Automation Secondary feature
  • Agent Builder / Agent Configuration Secondary feature
  • System / API Integration Primary focus
  • Prompt Management / Prompt Engineering Secondary feature
  • AI / LLM Data Pipeline Secondary feature
  • Model Deployment / Inference Infrastructure Secondary feature
  • Traditional Machine Learning Secondary feature
  • AI Security / Guardrails Secondary feature
  • Data Privacy / PII / Confidential AI Secondary feature
  • Human-in-the-Loop Review / Feedback Secondary feature
  • Call Transcription / Speech-to-Text Data Capture Primary focus
  • Conversation Intelligence / Speech Analytics Primary focus
  • Text Chatbots / Conversational Assistants Secondary feature
  • Voice AI Agents Secondary feature
  • AI for Customer Experience / Support Automation Primary focus
  • Sales / Revenue Intelligence Primary focus
  • Analytics / BI / Decision Intelligence Primary focus
  • Enterprise App / Internal Tool Builder Secondary feature
Show all 32 attributes
  • AI Workflows Secondary feature
  • AI Automation / Business Process Automation Secondary feature
  • AI Fine-tuning / Custom Model Training Not emphasized
  • Agent Builder / Agent Configuration Secondary feature
  • Multi-agent Orchestration / Runtime Not emphasized
  • System / API Integration Primary focus
  • Prompt Management / Prompt Engineering Secondary feature
  • Retrieval-Augmented Generation Not emphasized
  • Graph RAG / Knowledge Graph Retrieval Not emphasized
  • Enterprise Search / Knowledge Management Not emphasized
  • AI / LLM Data Pipeline Secondary feature
  • Document AI / Document Processing Not emphasized
  • Model Deployment / Inference Infrastructure Secondary feature
  • Traditional Machine Learning Secondary feature
  • AI Quality Assurance / LLM Evaluation Not emphasized
  • AI Observability / Monitoring Not emphasized
  • AI Security / Guardrails Secondary feature
  • Data Privacy / PII / Confidential AI Secondary feature
  • AI Governance / Policy Management Not emphasized
  • AI Risk / Compliance Not emphasized
  • AI Asset Inventory / Model Registry Not emphasized
  • Human-in-the-Loop Review / Feedback Secondary feature
  • Call Transcription / Speech-to-Text Data Capture Primary focus
  • Conversation Intelligence / Speech Analytics Primary focus
  • Text Chatbots / Conversational Assistants Secondary feature
  • Voice AI Agents Secondary feature
  • Voice Infrastructure / STT / TTS Not emphasized
  • AI for Customer Experience / Support Automation Primary focus
  • Sales / Revenue Intelligence Primary focus
  • Analytics / BI / Decision Intelligence Primary focus
  • Enterprise App / Internal Tool Builder Secondary feature
  • Vertical-Specific AI Not emphasized